Blogging in the time of Pluto in Capricorn

celebrity journalismWhen I started this blog in 2005, celebrity journalism was all the rage.  A good part of my posts were spent analyzing whether or not the latest celebrity relationships would last, or why the bimbo of the month had her latest meltdown.  Celebrity gossip as a media force has been around for a long time, but that force reached a point of hysteria when Pluto was in Sagittarius, which among other things rules entertainment and celebrity.

Pluto takes a long time to go through a sign, anywhere from twelve to twenty years, and while Pluto is going through a sign we tend to see the matters that are ruled by that sign become intensified and glorified, but we also see the dark underside of these areas of life emerge.  Sagittarius is the sign of expansion and optimism, and when Pluto moved through Sag between 1995 and 2008 we witnessed the darker side of perpetual optimism which led to unsustainable economic expansion and a relentless refusal to acknowledge the limits (Capricorn) of this kind of growth.  This of course is what led to the economic downturn in which we now find ourselves.

Under the glittering celebration of Pluto in Sagittarius, so many people, feeling the pressure of this expansiveness, longed to live like the celebrities whose every move was followed and studied.  This obsession with celebrity journalism was called a “virus” by the mainstream press who feared celebrity news would crowd out legitimate news.

Of course the destruction and transformation (Pluto) of journalism and news (Sagittarius) was something to be expected when Pluto went through Sagittarius, but now that Pluto is in Capricorn celebrities just don’t seem as interesting.  After all, how much can we really read about Lindsay […]

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By |2020-02-27T09:54:53-05:00January 5th, 2011|People|2 Comments

The End of Celebrity Journalism?

TMZ 2006One of the things I most like to post about on this blog is celebrity profiles and profiles on celebrity couples.  First of all, with Gemini rising I love a good gossip.  But more important, they make great demonstrations of how great a tool astrology can be to help understand the underlying personality characteristics that drive us to behave in certain ways.

Pluto’s travel through Sagittarius, the sign that rules, among other things, journalism, entertainment and celebrity, has brought the passion for celebrity journalism to an obsessive (Pluto) crescendo.  Princess Diana was supposedly killed (Pluto) fleeing a pack of papparazzi (Sagittarius) back in 1995.  The furor over Paris Hilton and other celebrities famous only for being famous is a hallmark of Pluto in Sag.

Usually when life is difficult people turn to fantasy for comfort, such as during the recession of the early 1980s when TV shows like Dynasty and Lifestyles of the Rich and Famous were very popular. (It’s an interesting factoid that Lifestyles of the Rich and Famous began in 1982 and ended in 1995, following exactly the timing of Pluto’s trip through Scorpio).  But with Pluto  soon to be firmly settled into Capricorn for the next 15 years, the obsessive interest in celebrity seems to be on the wane.

This is nowhere more evident than in the decline of, one of the brashest and most Sagittarian of the celebrity blogs:

It would be unrealistic to say the end is near for, the gossip website founded by Harvey Levin that Mel Gibson’s anti-Semitic tirade put on the map. But all signs are pointing to trouble for the AOL-Telepictures celebrity venture. Readership is down. So is revenue. […]

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By |2008-11-17T17:51:29-05:00November 17th, 2008|People|Comments Off on The End of Celebrity Journalism?
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