When I started this blog in 2005, celebrity journalism was all the rage. A good part of my posts were spent analyzing whether or not the latest celebrity relationships would last, or why the bimbo of the month had her latest meltdown. Celebrity gossip as a media force has been around for a long time, but that force reached a point of hysteria when Pluto was in Sagittarius, which among other things rules entertainment and celebrity.
Pluto takes a long time to go through a sign, anywhere from twelve to twenty years, and while Pluto is going through a sign we tend to see the matters that are ruled by that sign become intensified and glorified, but we also see the dark underside of these areas of life emerge. Sagittarius is the sign of expansion and optimism, and when Pluto moved through Sag between 1995 and 2008 we witnessed the darker side of perpetual optimism which led to unsustainable economic expansion and a relentless refusal to acknowledge the limits (Capricorn) of this kind of growth. This of course is what led to the economic downturn in which we now find ourselves.
Under the glittering celebration of Pluto in Sagittarius, so many people, feeling the pressure of this expansiveness, longed to live like the celebrities whose every move was followed and studied. This obsession with celebrity journalism was called a “virus” by the mainstream press who feared celebrity news would crowd out legitimate news.
Of course the destruction and transformation (Pluto) of journalism and news (Sagittarius) was something to be expected when Pluto went through Sagittarius, but now that Pluto is in Capricorn celebrities just don’t seem as interesting. After all, how much can we really read about Lindsay […]